Filed under: Gripes, Television, Ads We Hate, Campaign Launch, Op-ed
Image may be NSFW.
Clik here to view.
It's not an easy thing to create a successful ad that uses singing and dancing. Either the singing is OK but the commercial is annoying, or they use an established song to set some mood and sell a product, which can often be just as annoying.
There's a third category too: a spot that uses terrible singing and terrible dancing and is annoying. That's the trifecta hit by KIA in their new ads. The ones that have the KIA sales team singing "Adieu, Adieu..." and "I hate, to go, and leave this pretty sight..." and hopping around dancing as the cars roll off the showroom floor.
If there's one thing that's good about the commercial is that it's for their year-end sale, and January 1 is this Monday.
Permalink | Email this | Comments