Filed under: Television, Ads We Hate, Op-ed, Streaming Video
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Okay, I'll admit right up front here that I'm not a very patient person, and that has a lot to do with why this commercial for MetLife kind of rubs me the wrong way. It's not just this commercial, though, as I think a lot of ads suffer from the same thing. Namely, it takes too long to get to the freaking point. It starts off talking about "IF" and how the word is everywhere, and means a lot to everyone, and blah, blah, blahbitty blah blee. See? It has me so frustrated I'm actually typing in tongues. All right, it's not a terrible ad, but after hearing all these vague ideas about the importance of "IF" without ever once stating why I should give a crap about "IF" I just want to change the channel. These days people are bombarded with ads from all kinds of mediums, and while some may be more patient than I, it seems wise to make your point in a more concise and less roundabout kind of way.Permalink | Email this | Comments