Filed under: Print, Television, Ads We Hate
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This ad for Frosted Mini Wheats begins with a young girl at her school spelling bee. She begins to spell "aardvark" incorrectly, but her little edible pal, a Frosted Mini Wheat who is perched on the microphone stand, gives her a bit of coaching and helps her spell the word correctly. It's a cute idea, and it has nothing to do with my mild dislike for the commercial. I too have relied on talking food to help me out in school, and if it weren't for a talking pan of Rice Krispies treats I never would have passed freshman algebra. No, my problem comes later in the commercial, when the announcer states that Frosted Mini Wheats won't cause kids to "be distracted by mid-morning hunger."
Okay, the statement is true, but it applies to breakfast in general, not just Frosted Mini Wheats. If you eat a decent breakfast, you won't be hungry come mid-morning. It doesn't really matter what you ate. It's like those old Snickers commercials where people talked about how satisfying the candy bar was and how it really filled them up. Right, because that's what food does. The whole commercial could be summed up with, "eating makes you not hungry anymore." Fair enough, but what the heck does that have to do with Frosted Mini Wheats, specifically?
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