Filed under: Television, Ads We Hate, Streaming Video
At first glance, watching the late actress Audrey Hepburn dance to AC/DC's "Back in Black" is mildly entertaining, but then one has to ask themselves if there is really anything new in this commercial. My answer to that rhetorical question is, no, there isn't. Mixing a movie star from the old days of Hollywood into a modern motif complete with modern music has been done before, and while her dance moves sync up well with the song, there is absolutely nothing new about the concept behind this commercial. If that weren't enough, there's also a subtle insult inherent in this ad, the idea that The Gap is trying to demonstrate how it can be hip for any generation by smashing a bunch of elements from different eras together. Sorry, but I'm not buying it. Sometimes mixing unique elements together works, but in this case, it doesn't.
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