Filed under: Gripes, Television, Ads We Hate, Campaign Launch, Op-ed
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This is yet another example of a commercial that is absolutely no help to the consumer whatsoever.
A documentary filmmaker is walking along Loch News, talking about the elusive monster that supposedly lives there, and in the background we see the monster grab one of the Toyota trucks and pull it underwater. Then, after a few seconds, the monster throws the truck back on to land, where it proceeds to just start up again because, you know, Toyota trucks are tough and dependable.
Two things: one, there's a little disclaimer in fine print saying "not a demo of Tacoma's performance or crash capabilities." OK, then how the hell does this ad prove that it's tough and dependable? You show us a completely bogus scenario, a fantasy, to prove how tough the truck is, but then you tell us it's not an example of how tough the truck is?
And second, the people on the land are yelling "shoot it! Shooooooot it!" at the end. Why shoot the monster when it has already given you back your truck and not hurt anyone? And since when did the Loch Ness Monster become totally evil? What a lame ad.
Cool special effects though.
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