Filed under: Gripes, Television, Ads We Hate
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Has everyone else seen the new Nike ad starring LeBron James? It's the one where James plays four different sides of his personality and is labeled, "The LeBrons." I personally had a hard time believing I was actually seeing what I was seeing. I mean how often is it you get four different stereotypes all in one commercial from a major company. Plus, Nike seems to think that buying ads on websites, including home page takeovers of such sites as NBA.com and BET.com counts as "new media." While I do like the idea of giving away 400,000 DVDs on the making of the spots, let me be very clear to marketers everywhere: Buying online ads does not qualify you as new media heavyweights. It's an ad buy, especially when you do it solely on huge portals and existing media sites.Anyway, the TV commercials just annoy me and I don't really see that being any different with the campaign's online execution. The combination of smug mildly talented athlete and more stereotypes than the barbershop scene in Coming to America (without the benefit of being funny) just make it to much for me.Read | Permalink | Email this | Comments
