Filed under: Gripes, Online, Television, Ads We Hate, Campaign Launch, Op-ed
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For a major retail chain, Old Navy has been remarkably consistent in its ability to create TV commercials that absolutely irritate the viewer. Remember that commercial from several years back, with the pants, and they kept on repeating, in a sing-song voice, "Drawstring!"?Now they had a trippy ad with a Cameron Diaz lookalike who makes 20 or 30 people magically appear from behind her, while the song is asking us to "Check it Check it Out!" At least I think that's what it's saying. It could "Checky-check it out."
I'm not even sure what exactly they're advertising. I don't think it's one particular piece of clothing ("Drawstring!"), but their clothing in general. Everyone seems so happy in the ads. Dancing around in the great outdoors, just because they have shorts and plaid shirts!
The link to the video for the commercial on their site says the ad is titled "Make It Madras." Checky-check it out.Permalink | Email this | Comments
